Content Distribution Tactics to Maximize Exposure in 2020.

Marketing and advertising are two industries that depend almost exclusively on content. A blog post, a podcast episode, a social media post, and even a visual banner or a corner street billboard, they all depend on the quality and value of the content they deliver to the audience.

While content creation and distribution is important, we need to understand that it may not be enough.

1. Choose your main content distribution channel

First and foremost, you need to choose the type of content you want to publish and where you want to publish it. Whether it is a blog, social media, an advertising channel or all these combined, you have to understand that the best content distribution channel involves your actual targeted audience. You should aim at being where your fans or customers are and this is sometimes even more important than the content itself.

2.Choose the right hosting service

A good hosting is important because your business may depend on its reliability and its services. Good services mean that you will not have to worry about page-load speed anymore and this is always a great thing, considering that a lot of people will abandon you if it will take more than two seconds to load your website. In order to understand the relationship between good hosting and bad hosting, consider this: Websites that qualify for the first page in Google search results, have an average page load speed of less than 2000 milliseconds. Opposed to that, sites that made only the tenth page of Google search results have an average page load speed of 2300 milliseconds. Therefore, there’s a mere 300 milliseconds difference between success and failure.

3. Be active

Once you have chosen your main channel and your secondary channels as well, it’s time to create a lucrative strategy for posting and engaging with the audience. A blog needs content, for example, but at the same time, it needs a schedule for that content.You need to publish with regular frequency so that people will be able to develop the habit to visit your blog regularly.They also need when to expect your blog posts and what to expect from you in terms of values, ideas, and technical skills.

4.Choose a content distribution network

The content distribution network acts somehow similar to a caching plugin but with better applicability and more efficiency. Cloudflare is what Just Creative uses.Basically, it provides you with a group of servers distributed geographically that cache your content and allows you to deliver it as local content to people from all around the world. These servers work together and provide your audience with the best experience in terms of speed. Considering that the loading speed of a webpage is an important factor in user experience and search engine ranking, you should at least think about this option if you are marketing an international business.

5. Use plenty of visuals

Visuals are an important part of any content marketing strategy. They get to be shared on social media three times more than any other type of content. This means you get more exposure, more effective content distribution and of course, increased exposure to your targeted audiences. Plus, 80 percent of the marketers admit they already use visuals in their strategies, which only proves that they are effective regardless of the industry or business type.