Why Email Marketing is Essential in 2020 ?

With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing?

Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Just observe people around you, how many people do you know without an email address? There’s a good chance that you can count these people on one hand.

According to Radicati Group, more than half of the world’s population uses email as of 2019. And this number is expected to increase up to more than 4.3 billion by 2023. The market for email presence is growing big and bigger in coming days.

1. Cost Effective.

No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.

2.Reach More Mobile Customers.

Think about it this way, how many times a day do you check your phone for emails or other messages? Every time a consumer checks their phone presents a new opportunity for a brand to reach out and engage that consumer. While some marketing tactics are just not built for mobile engagement, email marketing offers businesses many opportunities to get their message in front of mobile users.

3.Automated End to End Process.

There are many digital marketing processes that just can’t be automated. (At least, not successfully.) However, email marketing lends well to automation. In fact, automating your emails helps improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action.

4.Easy Personalisation.

Email marketing makes it easy to personalize the messaging and content you deliver to subscribers. Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on. This can improve both your open and clickthrough rates as well as your overall conversion rates.